Tips into entering social media

Social media is touching and changing brands and consumers. It’s changing the the way we search for information, the way we recommend products, the way we trust brands.

So how do brands enter social media and what should they be aware of?

1. Facebook and Twitter are the building blocks for any brand entering into social media. Brands just starting out in social media should focus on acquisition and filling their channels with the appropriate community. Meanwhile, more savvy brands should look for engagement, awareness and advocacy.

2. Make sure that if you are planning a social media campaign it is connected to the rest of your marketing campaign/media plans. Social media campaigns need to be integrated. If it isn’t – rethink!

3. Social media campaigns aren’t like traditional campaigns. It’s not about analysing results at the end of the campaign. It’s about listening to your consumers and connecting with them, throughout the campaign and long after.

4. Quick hits are good, but meaningful experiences drive long-term relationships and build advocacy and love. It’s okay for campaigns to have goals to drive numbers, but at the end of the day, its about how you plan on engaging with your consumers.

Social media needs to be a united effort in any marketing campaign. Likes can be bought, so it’s not about the numbers. It’s about the relationship and engagement.

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